Reading the world is essential in
the fast pace world we live in today. Reading and thinking critically is a helpful
tool in all walks of life, including all jobs. Along with many other young
adults, I have worked in the retail industry for many years and I find that it
is important to read advertisements, promotional coupons, job descriptions, and
more, critically. There rarely goes a day when I come into contact with a
customer who has misunderstood an advertisement and is disappointed when they
are shown the reality. After all advertisement are crafted to trick us, “jeans
starting at $19.99!” often means very few pairs are at that price. These tricks
often do not fool me, as a critical thinker, but I know how often they catch
others. A strong sales example is BOGO “buy one get one half off.” Now I must
try not to fall into a rant on how difficult this concept is too many customers
coming from an employee who worked too long doing these jobs. My point is that,
the fact that the customer is paying for the more expensive pair is usually
beyond their understanding, also fliers show the ½ off price next to images
assuming it is your second pair. Every day at work I had to explain this sneaky
advertising that often situated the employee (me) as the “bad guy” deceiving
innocent buyers (them). My point is then that high school English is not only
about remembering literature (comprehension) but is about so much more. Perhaps
students, like myself, often do not know this about their English classes until
later in their lives, so it therefore would be beneficial to do some of the “reading
the world” activities in the class so that they can make this connection
earlier. Students, who do not desire to continue post secondary education,
might find themselves valuing their English education more if they understood
how it will help them “read the world” if they made this connection earlier in
their student lives.
Sunday, 18 November 2012
Reading the World
Gallagher begins chapter nine “Reading
the World” with a scenario where a school principle asks the teaching staff to
use three weeks to focus on critical thinking skills, rather than the “normal curriculum”
to help prepare their students for the state required tests (p. 167-168). This scenario
is helpful because it further validates teaching literary theory. Teaching
literary theory in these classes essentially is teaching critical thinking
skills. I find that the following activities provided by Gallagher are valuable
because I do think that what most students are going to take away from their English
education is not going to be the love of classic novels but rather the skills
to read and think critically. I also think that it is those skills that are
more valuable that remembering such novels and texts. Gallagher expresses this nicely
when he says, “I want them to be able to analyze literature in my class, but
the bigger goal is that they develop these cognitive skills to a level where
they may be transferred beyond the classroom” (p.169). Many of our students
will not pursue post secondary education and it is when they are outside of the
classrooms that these skills will become useful to them in their everyday
activities.
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Yes, yes, yes, yes. Yikes, don't let me get into a rant about advertisers... or maybe I'll allow myself just a short one since it is the last day of classes.
ReplyDeleteHow often do I have to be surprised at the new lows to which advertisers will stoop, and how easy it is to be deceived by them? Remember that Pantene commercial from the beginning of the semester? That sort of manipulation just floored me. Not ten minutes ago I saw a Chevron commercial about how Chevron-funded clinics in Africa are helping to fight against AIDS. It showed a group of happy African nurses who seemed to really believe in what Chevron was doing for their country. Yay! Chevron for social justice! While at the same time, this same lousy oil company is dodging a 17 billion dollar fine for the contamination and destruction of Aboriginal territories in Ecuador.
Short rant over.
And a girl in my grade 9 ELA class gave me the old "commercials don't affect me" just the other day. This is something I care about. Let's really teach students to read. Those advertisers are jerks.